Marketing Email Template? 5 perfect examples

If you're looking to jumpstart your email marketing campaigns, a pre-made and customizable email template is just the tool for you. It's easy to use!

December 21, 2022
7:20 pm

As a business owner, you know how important it is to connect with your customers and keep them engaged. One effective way to do this is through email marketing, but coming up with the right message and design can be a challenge. That’s where email templates come in.

Email templates provide a pre-designed layout and structure for your emails, making it easier and faster to create professional-looking messages. They can be customized with your content and branding, and are a great way to ensure consistency and effectiveness in your email marketing.

But with so many different templates to choose from, it can be difficult to know which ones will work best for your business. That’s why we’ve put together a list of 5 proven email templates that can help you get the most out of your email marketing efforts.

From newsletters to promotional offers, these templates have been tested and proven to drive engagement and conversions. Each one is easy to customize and use, so you can start seeing results from your email marketing campaigns in no time.

Keep reading to discover the 5 proven email marketing templates that can help you connect with your customers and grow your business.

What is a marketing email template?

If you’re looking to jumpstart your email marketing campaigns, a pre-made and customizable email template is just the tool for you. It’s easy to use with no restrictions on design or content – all that’s required of you is some creative flair! Use these templates as an effective way to engage with customers, drive sales and grow your business. These templates typically include a specific layout and design elements, as well as placeholder text and images that can be easily customized with your own messaging and branding. Marketing email templates are used to create a consistent look and feel for your email campaigns, making it easy to create professional, effective emails in a short amount of time. They are often used by businesses and organizations to communicate with their customers and clients, providing them with information about products, services, promotions, and other important updates. Marketing email templates can be created using a variety of different email marketing tools and software, and they can be customized to match your brand’s specific style and aesthetic.

Here is an example of the email text of a campaign;

Dear [Client],

I hope this email finds you well. I wanted to reach out to you to let you know about a special promotion we are currently running at [Company].

For a limited time, we are offering a [percentage] discount on all of our [product/service] packages. This is a great opportunity to save on the services you love, or to try something new!

To take advantage of this offer, simply use the promo code [promo code] at checkout. This offer is only available for the next [number] days, so don’t miss out!

Thank you for choosing [Company] for your [product/service] needs. We appreciate your business and look forward to serving you in the future.

Sincerely,

[Your Name]

P.S. If you have any questions, please don’t hesitate to contact us at [email/phone]. We are always happy to help.

Why do you need a marketing email template?

Consistency: Using a marketing email template allows you to create a consistent look and feel for your email campaigns, ensuring that your branding is consistent and recognizable.
Efficiency: Creating a marketing email template saves you time and effort by providing a ready-made structure and design elements that can be easily customized for each campaign.
Professionalism: Well-designed marketing email templates give your emails a polished, professional look, helping to enhance your credibility and make a good impression on your recipients.
Personalization: Marketing email templates often include placeholder text and images that can be easily customized with your own messaging and branding, allowing you to create personalized emails that speak directly to your audience.
Testing: Marketing email templates can be used to test different variations of your email campaigns, allowing you to see which versions perform the best and make more informed decisions about your email marketing strategy.

How to create marketing email templates

Identify your goal: Before you start creating your marketing email template, it’s important to have a clear understanding of what you want to accomplish with your email campaign. Are you trying to promote a specific product or service? Are you providing important updates to your customers? Having a clear goal in mind will help guide the design and content of your template.
Choose a design: The design of your marketing email template will play a big role in its overall effectiveness. Choose a design that matches your brand’s aesthetic and reflects the tone and personality of your business. You can create your design from scratch, or you can use a pre-made email template as a starting point.
Add your branding: Once you have a design in place, it’s important to add your branding to the template. This can include your logo, colors, fonts, and other elements that help to identify your business. This will help to reinforce your brand and make your emails easily recognizable to your recipients.
Include placeholder content: To make your marketing email template customizable, you should include placeholder content such as text and images that can be easily replaced with your own messaging and images for each campaign. Placeholder content can include things like headlines, descriptions, call-to-action buttons, and images.
Test and refine: Before you start using your marketing email template for your campaigns, it’s important to test it thoroughly to ensure that it looks and functions as expected. Send test emails to yourself and to others on your team to check for any errors or issues, and make any necessary adjustments to the template.
Save and store: Once you are satisfied with your marketing email template, save it in a convenient location where it can be easily accessed and used for future campaigns. This can be a folder on your computer or a cloud-based storage service such as Google Drive or Dropbox. You may also want to consider using an email marketing tool that allows you to save and manage your email templates.

How to create a marketing email template in outlook

Open Microsoft Outlook and go to the “Home” tab.
In the “New” group, click on the “New Email” button.
In the new email window, go to the “Insert” tab.
In the “Text” group, click on the “Signature” button, then choose “Signatures” from the drop-down menu.
In the Signatures and Stationery window, click on the “New” button to create a new signature.
Give your signature a name, then enter the desired text and design elements in the Edit signature box. You can use the formatting options in the “Format” text group to customize the appearance of your text.
To add images, click on the “Insert” tab and choose “Pictures” from the “Illustrations” group. Select the desired image and click “Insert” to add it to your signature.
Once you are satisfied with your marketing email template, click “OK” to save it.
To use your marketing email template in a new email, go to the “Home” tab and click the “New Email” button. In the new email window, go to the “Message” tab and click on the “Signature” button. Choose your marketing email template from the drop-down menu to insert it into your email.
You can now customize your marketing email template with your own specific messaging and branding, and send it to your recipients.

Advantages of using marketing emails

Cost-effective: Marketing emails are generally a very cost-effective way to reach a large number of people. In most cases, the only cost associated with sending marketing emails is the cost of the email marketing software or service that you use.
Targeted: Marketing emails allow you to target specific groups of people based on factors such as their location, interests, and past behavior. This allows you to create highly relevant and personalized messages that are more likely to resonate with your audience.
Measurable: Marketing emails provide detailed data and metrics that allow you to track the effectiveness of your campaigns. This can include metrics such as open rates, click-through rates, and conversion rates, which can help you understand how well your emails are performing and identify areas for improvement.
Flexible: Marketing emails can be easily customized and personalized to match the needs and preferences of your audience. This allows you to create a wide range of different campaigns that can be tailored to different segments of your audience.
Immediate: Marketing emails provide an immediate means of communication, allowing you to send messages to your audience in real time. This can be particularly useful for promoting time-sensitive offers or events.

Conclusion

Here is my final thought, marketing email templates are an effective and efficient way to create professional, effective email campaigns. By providing a consistent, customizable structure and design, marketing email templates make it easy to create emails that are polished, personalized, and effective. Whether you are looking to promote a specific product or service, provide important updates to your customers, or simply stay in touch with your audience, marketing email templates can help you achieve your goals. With their flexibility, measurability, and cost-effectiveness, marketing emails are an essential tool for any business or organization looking to engage with its audience and drive results.